RECAP: MRT Audience Survey – August 2020
790 of 2,840 responded for a response rate of 28%
• Subscribers 43% of respondents
• Individual Ticket Buyers 28% of respondents
When will you be ready to return to MRT in-person?
Before May 2021 | 64%
After May 2021 | 36%
On a scale of 1 to 10 (best), how likely are you to recommend MRT to a friend or colleague?
9 Thank you!
How do you prefer to receive MRT communications?
Email 87%
Regular mail pieces (brochures, postcards, etc.) 9%
Facebook 2%
Where do you look for arts listings?
Boston Globe 45%
Lowell Sun 17%
WBUR Radio 9%
WGBH Radio 8%
What subscriber benefits most matter to you?
Overall discount 35%
Best seat assignments 27%
Free ticket exchanges 20%
What most motivates you to attend?
Reviews/press coverage 64%
Friends’ recommendations 50%
Familiarity with title of play 46%
Special email or postcard offers 28%
Which curtain time do you prefer?
7 PM 23%
2 PM 20%
7:30 PM 19%
4 PM 18%
8 PM 17%
What’s your biggest obstacle in attending MRT?
Busy schedule/family and work commitments 47%
Distance/traffic 15%
Location or parking 10%
Ticket prices 7%
Available seat locations 5%